My experience

From energy, environment and infrastructure to tourism and retail, I have helpful experience that together forms a complementary skillset for my clients.

A broad range of experience

I have 10 years experience delivering communications for industries including infrastructure and civil engineering, utilities, environmental services, the public sector, tourism, retail and fashion, healthcare, and financial services.

I have managed corporate communications for small and large organisations, including crisis communications and have gained vast experience planning and managing campaigns for politically sensitive issues and projects involving careful stakeholder management.

Learn more below.

  • The Guernsey Development Agency is tasked with providing enhancements to Guernsey’s east coast. I have taken the small and passionate organisation from complex messaging that relied on long documents and quiet communications activities to refine their core messaging, refresh their website and to generate support for projects and plan consultation activities for their projects that require careful, tailored engagement and communications for their stakeholders from small business owners, residents, parish officials and politicians.

    I refreshed, reviewed and refined their stakeholder planning to help coordinate the efforts of the team and created a core messaging document that acts as one hymn sheet for communications and engagement activities including media interviews.

    The communications processes and messaging is now working smoothly for the GDA with a clear plan for communications coming up and a reliable person for reactive PR. Services include:

    • Stakeholder engagement

    • Press releases and media liaison

    • Planning and prepping for media interviews, narrative doc, comms plan.

    • Website rewrite and remapping

    • Social media

    • Website management

    • Event planning and management

  • I created a group marketing strategy for GRG Ltd who were needing direction and clarity for marketing for each of their companies including Island Waste, Galaxy CI and Mayside Recycling. I also supported the launch for specific environmental initiatives and new service launches for customers and produced internal communications across the group of companies. I then produced communications to support the aims of the marketing strategy to including press releases, advertorials for industry magazines and social media management. Services included:

    • Communications Strategy

    • Social media strategy

    • Social media management

    • Campaign planning for new product launches

    • Copywriting

    • Internal communications

    • Press releases and media liaison

    • Website management

  • The charity which focuses on sustainable food model in Guernsey were looking to relaunch after a change in leadership and a dormant period. I supported the team pro bono to update the website, generate social content and gained wide, positive media coverage to invite new members. I organised open days and acted as communications manager liaising with the media. Services included:

    • Event planning

    • Media relations

    • Socail media

    • Website management

  • As a start up in the sustainable fashion sector, I started from scratch for this novel brand by creating a brand tone of voice document to visualise the look and feel. I developed the new website including copy and sitemap and created templates for social media. Services include:

    • Brand tone of voice and messaging document

    • Website site map and page copywriting

    • Social media content creation and management

    • Email newsletters

    • Event management, including promotion, set up and put down.

    • Campaign materials including signage

    • Website management

  • In a fixed term contract position , I was recruited to lead the development of Guernsey's new parliamentary website www.parliament.gg to better suit the separate nature of Guernsey’s parliamentary business.

    User experience, understanding pain points and accessibility were at the core of this. The website has been well received by its users including the community since launching. Services included:

    • Project management

    • Copywriting

    • Website planning

  • I delivered blog posts for Curious.Earth, an environmental news site that digests complex topical environmental issues to inform our readers what it all really means and how they can help as individuals.

  • I was hired as a copywriter, providing blog posts, articles and product reviews for their clients across a broad range of industries. Articles were SEO focused and required thorough prior topic research. Services included:

    • Copywriting for blogs

    • SEO research

  • In-house role

    I planned and delivered both internal and external communications for highly technical, complex subjects around energy and the environment, regulatory and infrastructure-related topics. I also sat on the Crisis Management team, supporting communications planning for the company as a critical service. This saw me advise and produce communications for highly political and critical events including post-Brexit fishing rights protests threatening the island’s undersea power cables and the global pandemic.

    I am proud to have developed and managed the company’s refreshed CSR Strategy, Power to the People where I worked closely with environmental organisations to raise funding.

    • Customer communications

    • Copywriting

    • Stakeholder management

    • Product/Service launches

    • Press release and media management

    • Website management

    • Website redesign and copywriting

    • Campaign planning and execution (new initiatives)

    • Spokesperson for media interviews

  • I provided a website audit and new copy to better explain the unique offerings of the company and also created a branded pitch package to support business development. Services included:

    • Website copywriting

    • Developing a branded pitch materials

  • In-house role

    I delivered internal and external communications for a diverse group of public-owned and commercial organisations including airports, waste and recycling, utilities, harbours and public maintenance services. I also organised and managed public consultations and communications material for highly sensitive and political projects. This included managing the internal communications for more than 1,000 employees across multiple sites including field workers. Services included:

    • Press releases and media liaison

    • Managed public consultation events

    • Public awareness campaigns

    • Website copy

    • Internal communications

    • Website management

  • In-house role

    This is where I accidentally discovered the exciting world of communications. I worked in an operational role involving network management and leading projects. I supported the development of the island’s surface water management plan and led the construction of the island’s first exemplar sustainable drainage project at a local primary school which was intended to inspire the local building industry and educate primary school children about flood management. This meant developing communications and promotional materials including videos with accessible language. Skills included:

    • Project management

    • Campaign planning

    • Website copywriting

    • Spokesperson for media

    • Organised open days and media events

    • Promotional materials including public signage

    • Educational communications and commissioned promotional videos and infographics.

  • In-house role

    I provided maternity cover for the skilled team that promote The Islands of Guernsey.

    Services included:

    • Event planning and management

    • Email newsletters

    • Trade event organisation and promotion

    • Stakeholder engagement

    • Website management

    • Blog writing

    • Attending tourism events representing Visit Guernsey

  • “Imogen’s combination of strategic thinking plus technical understanding allows us to convey complex messages with ease. Imogen has a wealth of contacts and knowledge of how to get things done. She is always dependable, works hard and provides the PR stability we have needed. She provides well thought through and measured responses to potentially sensitive / emotive subjects for the general public. Thank you Imogen!”

    Louis Le Poidevin, Head of Projects, Guernsey Development Agency

  • “Imogen got straight to work, and quickly recognised what we were trying to achieve as a Group, and as individual brands. She broke down the complexities of the Group’s messaging into a manageable schedule, and assisted us in visualising key messages as effective social media campaigns."

    Matt Cox, Group Operations Director, Guernsey Recycling Group

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer

  • “Imogen is great at communicating with both the customer and their audience. She can quickly make sense of a brand - in both visual and verbal terms - and deliver its story across multiple channels. She is a (very) patient and methodical teacher, and helped us find our feet in the world of social media. She is engaging, creative and full of energy – we really enjoyed working with her.”

    Matt Cox, Group Operations Director, Guernsey Recycling Group